Built by a senior operator. Not by an agency.
Xpandia is a boutique firm of language assurance for Spanish/LatAm in AI, digital product and localization operations. We help companies move from "acceptable" Spanish to a Spanish that is accurate, natural, regionally appropriate and ready to scale.
Built by a former Senior Global Localization Program Manager with 20+ years in translation, localization and multilingual operations.
Two decades running localization programs for AI, SaaS and EdTech companies — where "good enough" Spanish silently costs conversion, trust and retention. Xpandia exists because these problems rarely get the senior attention they need inside growing companies.
The work is small by design. One engagement at a time, scoped tightly, senior-led end-to-end. No junior hand-offs. No outsourced reviews. No 360° anything.
How we operate.
Four principles that shape every engagement — from scope definition to the final readout.
Every claim is backed by a defined rubric, a measurable score, and examples pulled from your product. No vibes-based judgments.
The person on the discovery call is the person on the readout. No hand-offs to juniors, no subcontracted reviews, no surprise team changes.
We define use case, audience and success criteria before a single output is reviewed. Fast work on the wrong scope is worse than no work.
Every deliverable ends in a decision: ship, fix, escalate, invest, defer. We write for leaders who need to act this quarter — not for a linguistics journal.
Where Xpandia works.
We work with mid-market AI, SaaS and EdTech teams headquartered in the US, Canada and Europe — selling into Spanish-speaking markets or about to.
Clear on what we don't do.
- Not a general translation agency
- Not a generic cultural consultancy
- Not a low-cost vendor
- Not a full-service 360° solution
- Not a replacement for in-house engineering, design or product
Start with a conversation, not a contract.
A diagnostic call takes 30 minutes. If we can help, we scope. If we can't, we tell you.